For the brand SEPHORA, we designed and continuously developed a strategy to become a meaningful partner of Signal Festival — a curated project at the intersection of art and technology. After two years of preparation and seven months of intensive work, the collaboration resulted in a videomapping installation on the Church of St. Ludmila by artist Alex Jindrák. The project connected the brand’s values with the festival’s context and demonstrated that a partnership can function as a co-creation of a cultural experience, not just branding.
