Dan Brown: Global Launch of The Secret of All Secrets

Prague became the stage for the global launch of Dan Brown’s new book.
DSP, in collaboration with Argo Publishing, which publishes Dan Brown’s books in the Czech Republic, organized three unique events – a public launch in the sold-out Grand Hall of Lucerna, a press conference for media at Klementinum, and an exclusive evening gala for invited guests at Žofín.

Each event was designed to draw guests directly into the story – from scenography inspired by the novel to details engaging all the senses. Fiction turned into reality, and the powerful experience left a lasting emotion.